Amanda was CEO of the British Film Institute , the internationally recognised cultural organisation, and the Lead body for Film and the Moving image in the UK, a government Arms-Length Body. She was responsible for the continued development of the overall screen ecosystem, to protect the UK’s competitive position and ensure it remained the most creatively exciting and prosperous territory to nurture further growth, including inward investment (value £1.7b), and export (value £1.7b). As CEO she delivered the first holistic strategy for UK Film and the moving image ‘ BFI Film Forever’ launched by Ministers in Sheffield and London in 2012. Sustained growth led, in 2019, to official quarterly government figures citing Film as keeping the UK economically buoyant.
Amanda has been a CEO, a leader of people and transformer of organisations for over 30 years, and has worked internationally particularly in Europe, China and US. She has always worked at the intersection of the charity, public and private sector. She has in-depth experience of strategy development and enjoys motivating organisational change to make sure the strategy delivers. Her motto is ‘Make things happen’.
Amanda has a deep rooted commitment, expertise and belief in inclusion and diversity. One of her achievements was the wide adoption of the BFI diversity standards for film production, alongside the funding of the BFI Film Academy which seeks out and finds career opportunity for those with talent no matter their background.. Her work has been recognised with both the Veuve Clicquot Social Purpose Award 2018, and The Barclays Business Women in Film & TV Award 2016.
With extensive hands-on Board experience on both sides of the table, she has sat on and chaired numerous committees across the screen industry, academia and Government.